Ad Execs make their music predictions for 2011

As Madison Avenue is making their predictions for what types of campaigns to expect in the new year it’s looking like the jingle is expected to pick up steam this year.  Traditionally, Jingles are simply short tunes that contain one or more hooks that promote a product being advertised. Despite this prediction songs are still going to be licensed for campaigns. So, what does this mean for musicians?  It means if you want to hear your music in that new Target commercial, focus on your hooks. Make them infectious, happy, memorable and stand-alone.

Check out the rest of their predictions here

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