Playing With Music

“Activision Blizzard, Inc. announced that DJ Hero was the #1 new intellectual property by revenue in the U.S. and Europe for calendar 2009, according to The NPD Group.”
- DJ Hero Ranks As Highest Grossing New IP In The U.S. And Europe For Calendar 2009
People used to just listen to music in the background of games. Today, they interact with the music itself as part of the game. It’s no surprise that DJ Hero is Activision’s new star title, just as it’s no surprise that some of the most popular games today are user-driven music titles. Indeed, the music itself creates the buzz for games like Audition, a popular web-based dance MMO and one of our recent projects.

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