Reality Check: Teen and Music

_{Photo by Nicki Varkevisser}

We’ve negotiated and administered music licensing deals for virtual worlds in the past and are intrigued by this recent survey from the makers of teen virtual world Habbo Hotel.

• 33% of teens prefer to download music without paying for it. Young people in Chile are the least likely to pay – 51% favor this approach. 21% of US and 20% of UK teenagers download music without paying. Also, 21% of teens prefer to purchase downloaded music. And record labels in Australia will be pleased to learn that teens favor the paid-for approach; 37% of Australian teenagers would pay-to-play.
• A fifth of teens (20%) still buy CDS. Teens in Sweden (40%), Germany (37%) and Denmark (35%) are the most likely to buy a CD. Only 14% of U.S. Habbos polled still buy CDs.
• 26% of teens favor streaming services. These are most popular in the Netherlands (53%), Finland (45%) and Belgium (46%).
• Radio and TV are still the dominant music taste makers. 38% of teens worldwide take music recommendations from these traditional channels. Of the U.S. Habbos polled, 52% get their music recommendations from radio and TV.

1 Comment

• Cassette Goodbyes: Sony Is Shutting Down Production Of The Walkman | The Rights WorkshopOctober 27, 2010 at 9:10 am

  [...] get a little credit for the impact it had on how people experience music. Contrast this with how teenagers experience music now. Consider this: The first Walkman model, the TPS-L2, introduced in the summer of 1979, was equipped [...]