Next up for “Club Coke”: Daft Punk

We’re big fans of the French electronic outfit Daft Punk and are thrilled to hear they’re branching out in cross-branding. The duo is teaming up with Coca-Cola to bring us the latest design for “Club Coke.” This will mark the third branding collaboration for the company’s “Club Coke” line as Justice and Mika were apart of the line in 2009 and 2010.

Shoe Brand Converse Builds A Record Label And Recording Space In Williamsburg

A shoe company giving away studio time might seem peculiar. But with its new project, Converse — whose sneakers have been worn by generations of bands, from the Ramones to the Strokes — wants to become a patron of the rock arts. The company is not alone: lifestyle brands are becoming the new record labels.

- Looking to a Sneaker for a Band’s Big Break